DELL@Sriperumbudur !

Indian Customers can now buy DELL machines for hopefully cheaper rates from July, 2007 thanks to Dell’s manufacturing plant that has been set up on the outskirts of Sriperumbudur. Michael Dell, the company’s founder and CEO made a statement on tuesday that the company is planning to invest as much as 30 million $ in the next five years in order to meet the rising demand of a growing economy. The manufacturing plant would initially start off with 4 lakh personal computers per annum and would rise gradually. Mr. Dell stated that the Dell’s Indian presence was really important for the company as the domestic sales grew about 70% year on year to $ 500 million since last year. Even the Server and Workstation sales have risen to about 19% when compared to last year’s 9%. The company is looking forward to touch the magic figure of $ 1 billion in annual sales soon. Mr. Dell said that the company is going to focus on alternative models and focus on the consumer segment primarily to increase market share. In a country of more than a billion there are only about 50million people who are online which is about 5%, one of the important strategies is to improve this percentage by providing technology at much cheaper rates. He said that the India research centre that has been working to produce world class designs will now start concentrating on domestic products too. The founder also said that the company was looking at introducing some local display shops in an effort to increase awareness of the brand in local markets. It really would be interesting to look at the range of products that DELL would release as its first line of products in India. Can’t wait!